RACISMO-BRANDING
Hoy tuve una entrevista de trabajo. Ironicamente es la segunda persona de color que me recibe y el efecto es el mismo: admiracion y respeto. Me siento mal conmigo mismo por algun dia haber dicho que era racista, lo siento mucho. Ahora me doy cuenta de la diversidad de este mundo y como adaptarme a el.

Por otro lado, una de las cosas interesantes que encontre en carrear builder.com, es este articulo que habla sobre el BRANDING para ti mismo; en otras palabras, como hacer branding para conseguir un empleo.

Aqui algunas palabras sobre el tema y lo demas lo pueden ver en: http://www.careerbuilder.com/JobSeeker/CareerBytes/0603ThePowerOfBranding.htm?hb_cmp=EM15033&cbRecursionCnt=1&cbsid=764be8c60441403fa5b6f794ea6221a0-108582518-wt-2


The Power of Branding Making Yourself Relevant to Employers
By Jennifer Sullivan, CareerBuilder.com
Why do we slam-dunk in Air Jordans, cruise around in Jettas or devour Big Macs? The answer can be summed up in one word: branding.

Nike, Volkswagen and McDonald's have successfully branded their companies, using testimonials, performance reviews, or other measures to attract consumer buy-in for their products. They communicate why their products are better than the competition's and offer unique benefits that specifically address a consumer's needs.

A job seeker needs to approach the job hunt in the same way. Just as companies brand themselves for consumers, a job seeker needs to brand himself/herself for a prospective employer to show why he/she offers the superior product.

"Each job seeker is a distinctive brand," said Kirk Scott, director of Consumer Marketing for CareerBuilder.com. "A job seeker's product is the combination of his/her skills, experience and education. To successfully land a position, the job seeker must advertise his/her product and tailor it to needs of the prospective employer. The key is making one's brand relevant to the employer."