Subway, Pepsi Swing With White Sox


La verdad es que estoy impresionada con el esfuerzo ENORME que hace PEPSI con el segmento que ha decidido atacar del mercado. INCREIBLE!
Como se entrelaza la musica, conciertos, juegos de futbol americano, comics y toda clase de alianzas para cubrir gustos y preferencias de "la nueva generacion". Quien sea que este detras de manejar esta marca: "Mis felicitaciones"!!


CHICAGO -- The Chicago White Sox are battling for a playofff spot, but this weekend the team will face other foes as they join with Subway and Pepsi to present a comic book offer at US Cellular Field on Sunday, Aug. 10, that features members of their squad..

The comic, from Ultimate Sports Entertainment, Los Angeles, will be presented to the first 10,000 fans attending that day's game against the Oakland A's. Subway and Pepsi have joined the White Sox as the primary sponsors.

The comic will such feature such players as Frank Thomas, Magglio Ordonez, Paul Konerko, and Billy Koch, long-time White Sox groundskeeper Roger Bossard. and White Sox broadcasters Ken "Hawk" Harrelson, Ed Farmer, Darrin Jackson and John Rooney. In the story, the White Sox use their superpowers to battle the evil Pogo-boy and his army of Robot Henchmen as they attempt to ruin the game of baseball and take over Chicago.

"The White Sox are always looking for innovative ideas for giveaway items and in-park entertainment," Rob Gallas, White Sox senior vp-marketing and broadcasting, said in a statement. "We loved that this comic book is unique to our players and our ballpark, and we are expecting a great response from the fans. We're thankful for Subway and Pepsi for making this possible."

Ultimate Sports has previously run similar baseball promotions with the New York Yankees, Los Angeles Dodgers, San Francisco Giants and Cleveland Indians with such players as Barry Bonds, Mark McGwire, Sammy Sosa, Cal Ripken Jr., Derek Jeter, Alex Rodriguez, Roger Clemens, Mike Piazza and Ken Griffey, Jr..


fuente: www.brandweek.com
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NUEVO VIRUS, DE RIESGO MEDIO, INVADE LA RED

Un nuevo gusano, de riesgo medio, mantiene en alerta a los usuarios de Internet ya que se propaga por correo electronico. El virus se denomina
WORM_MIMAIL.A., y es un gusano no destructivo de riesgo, segun indicaron los especialistas de la empresa Trend Micro Argentina, especializada en productos para controlar y evitar este tipo de problemas. El virus utiliza las plataformas Windows 95, 98, ME, NT, 2000, XP, y si bien es de Internet, se propaga via email usando su propio motor de Protocolo de Transferencia Simple de correos electronicos (SMTP segun siglas en inglés). El mensaje tiene los siguientes detalles: Asunto: Su direccion de Correo electronico %n%. Cuerpo del Mensaje: Hello there, I wouldlike to inform you about important information regarding youremail address. This email address will be expiring. Please read attachment for details. Best regards, Administrator. Archivo Adjunto: "message.Zip". Donde %n% es una cadena variable. Escanee su sistema con el antivirus de Trend Micro y elimine todos los archivos detectados como WORM_MIMAIL.A.

Fuente:
www.empresasnews.com

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lareinoso@yahoo.com