Subway, Pepsi Swing With White Sox


La verdad es que estoy impresionada con el esfuerzo ENORME que hace PEPSI con el segmento que ha decidido atacar del mercado. INCREIBLE!
Como se entrelaza la musica, conciertos, juegos de futbol americano, comics y toda clase de alianzas para cubrir gustos y preferencias de "la nueva generacion". Quien sea que este detras de manejar esta marca: "Mis felicitaciones"!!


CHICAGO -- The Chicago White Sox are battling for a playofff spot, but this weekend the team will face other foes as they join with Subway and Pepsi to present a comic book offer at US Cellular Field on Sunday, Aug. 10, that features members of their squad..

The comic, from Ultimate Sports Entertainment, Los Angeles, will be presented to the first 10,000 fans attending that day's game against the Oakland A's. Subway and Pepsi have joined the White Sox as the primary sponsors.

The comic will such feature such players as Frank Thomas, Magglio Ordonez, Paul Konerko, and Billy Koch, long-time White Sox groundskeeper Roger Bossard. and White Sox broadcasters Ken "Hawk" Harrelson, Ed Farmer, Darrin Jackson and John Rooney. In the story, the White Sox use their superpowers to battle the evil Pogo-boy and his army of Robot Henchmen as they attempt to ruin the game of baseball and take over Chicago.

"The White Sox are always looking for innovative ideas for giveaway items and in-park entertainment," Rob Gallas, White Sox senior vp-marketing and broadcasting, said in a statement. "We loved that this comic book is unique to our players and our ballpark, and we are expecting a great response from the fans. We're thankful for Subway and Pepsi for making this possible."

Ultimate Sports has previously run similar baseball promotions with the New York Yankees, Los Angeles Dodgers, San Francisco Giants and Cleveland Indians with such players as Barry Bonds, Mark McGwire, Sammy Sosa, Cal Ripken Jr., Derek Jeter, Alex Rodriguez, Roger Clemens, Mike Piazza and Ken Griffey, Jr..


fuente: www.brandweek.com
dudas, comentarios
lareinoso@yahoo.com.mx