PEPSI Y SUS CONCIERTOS LIVE

Antes de ayer tuve la oportunidad de ver a ATARI y Evanesence en concierto en un especial de una hora a la semana patrocinado, por ya sabemos quien:
"Pepsi, el sabor de la nueva generacion". Bueno pues, dejenme felicitar el esfuerzo de PEPSI, dado que esta marca efectivamente emite una sola voz, la voz de los jovenes, y este tipo de eventos son los que hacen que su marca se refuerza y se quiera.

Personalmente a veces creo que nunca voy a crecer...la verdad, para que!?!

Aqui otra alianza estrategica donde los lideres DORITOS de Frito Lay y YAHOO unen esfuerzos en conjunto para reforzar sus marcas
Frito-Lay, Yahoo! Working In Concert-ed Effort


NEW YORK -- PepsiCo division Frito-Lay said Thursday it has signed a six-month deal with Yahoo! under which its Doritos brand will be the exclusive sponsor of live concerts offered by Launch, the music destination on Yahoo!. The alliance will feature monthly live performances at Launch studios in Los Angeles, beginning with a concert by Train.

The effort, "Doritos Soundbites on Live@Launch," will be supported by a national sweepstakes, Internet advertising on Doritos.com and other sites and e-mail marketing. Doritos' online agency, AtmosphereBBDO, part of the Omnicom Group, developed the marketing effort and the Doritos.com site. Spend was not revealed.

Doritos.com will offer four sweepstakes to send winners to the Live@Launch performances or to see a concert of their choice. Doritos.com also includes a feature called "Doritos All-Access" where visitors can register to win popular CDs through one-click registration.

fuente: www.brandweek.com
dudas: comentarios: lareinoso@yahoo.com.mx