TENDENCIA DE CONSUMO CAMBIANDO: "TIENDA DENTRO DE UNA TIENDA"

Que interesante. Asi como se ve en USA, un Starbucks dentro de un Barnes and noble (libreria mas grande de US), asi tambien OFFICE DEPOT y ALBERTSONS (Supermercados) han decidido unir esfuerzos para la epoca de clases que comienza aqui en este pais:

NEW YORK -- Office Depot and supermarket retailer Albertsons have unveiled a joint venture in which Office Depot will provide office and school supplies to 18 Albertsons stores in three markets: Chicago, Los Angeles and Phoenix.

As part of the alliance, Office Depot's "store within a store" program will feature more than 700 products, from ink jet cartridges, copier paper and writing instruments to mailing and school supplies. The Albertsons stores in the pilot project operate under the Albertsons, Jewel-Osco, Albertsons-Osco, Sav-on Drugs and Osco Drug banners.

Earlier this year Albertsons announced the opening of Toys "R" Us 'Toy Box' departments in all of its stores. Albertsons' also has a "store within a store" partnership with Krispy Kreme donuts and Starbucks coffee.

"We see our relationship with Office Depot as another significant step in our customer-focused growth strategy," Larry Johnston, Albertsons chairman and CEO, said in a statement late Tuesday. "The Office Depot name is synonymous with quality, value and reliability in the office-supply sector. Shoppers make 1.4 billion trips a year to our stores and we will be offering them an opportunity to choose from a vast selection of office and school supplies to add to their shopping carts."

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