NEWS NEWS NEWS

Tienes ganas de un Snack? Agarra una naranja SUNKIST!

La nueva campaña impresa de esta importante marca en Usa incluye avisos tratando de persuadir a los consumidores norteamericanos que cambien un poco sus malos hábitos por decidir comer comida chatarra como galletas, chocolates, etc. y por el contrario decidan probar una deliciosa naranja, saludable y definitivamente más conveniente.
La impresión se ha publicado en revistas como: Bon Appetit, Cooking Light, Family Circle and Parents February throughout 2003. El soporte incluye POP en internet yprogramas escolares.

Pepsi Confirms Super Bowl Lineup

NEW YORK -- Pepsi-Cola North America verified its extensive Super Bowl plans Tuesday when it said that four spots for three different brands, per BBDO, New York, will air during the big game on Sunday.

A/X Armani Exchange Heats Up The Beach

NEW YORK -- A/X Armani Exchange hits the beach in February with "Beachdance," a campaign intended to exude the brand's sensual energy and style. The campaign is part of a larger brand strategy that focuses on its customers' lifestyle and interests such as music, dancing and night clubbing. Outdoor ads and dance parties will take place in New York, Los Angeles, Chicago and San Francisco.

Fuente: www.brandweek.com
PD: He dejado algunas noticias en inglés, porque algunos gringos se me quejaron jeje.
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