La experiencia STARBUCKS!

Lo interesante de esta nota es, anos atras cuando aun era una estudiante del TEC, tuvimos la oportunidad de participar en el programa emprendedor que es basicamente crear tu propio producto o servicio, totalmente original y creado bajo un patron de creacion de una empresa.
Con mi equipo disenamos una de mis ideas que se trataba de una cafeteria internacional con los cafes mas exoticos de todo el mundo con un "ambiente" relajado y que ofreciera servicio de internet.
Con este proyecto llegamos a las finales y hubo una persona interesada en comprarnos ese proyecto. Lamentablemente en esa epoca era mas interesante sacar una buena nota que hacer negocio..

Ahora back to Starbuck..
Starbucks Gives Consumers Credit


New York -- Starbucks has spread from seemingly every street corner to consumer's wallets via the launch of the new Starbucks Card Duetto Visa.

The ubiquitous coffee chain found that 10% of all purchases were being made via its reloadable Starbucks cards. "[So] we decided to innovate on top of that by partnering with Bank One and Visa U.S.A.," said Anne Saunders, Starbucks vp-marketing.

Consumers get 1% in "Duetto dollars" on all Visa purchases redeemable for product and merchandise. A one-time $5 donation will be provided to organizations supported by the Starbucks Foundation after the first purchase.

"The fact that we've made significant headway in financial services category is a surprise to us frankly," said Saunders. Through the new card "consumers can earn rewards more quickly plus there is a philanthropic aspect which is core to our values."

Saunders said the company is always working to "improve the Starbucks experience" citing the recent addition of WiFi wireless Internet connections at 2,700 locations.

fuente: www.brandweek.com
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