2003 GLOBAL MOST ADMIRED COMPANIES


Rank Company Rank Company
1 Wal-Mart Stores

(Noticia del dia de hoy 02/05/2004)en www.dallasnews.com)
Wal-Mart leads D-FW grocery sales

Wal-Mart's Supercenters place groceries and general merchandise in one location.Wal-Mart Stores Inc. has become the No. 1 seller of groceries in Dallas-Fort Worth, taking the lead in a top 10 U.S. market for the first time, according to data released Wednesday. Wal-Mart did it in D-FW against the Big Three - Kroger Co., Albertsons Inc. and Safeway Inc. - along with a host of others. It took the company about six years to rise from No. 6. Houston is probably the next major market where Wal-Mart will take the top spot.

2 General Electric - 26 Honda Motor - 27 American International Group
3 Microsoft - 28 Target
4 Dell Computer - 29 Walt Disney
5 Johnson & Johnson - 30 Colgate-Palmolive
6 Berkshire Hathaway - 31 BP
7 Procter & Gamble - 32 Exxon Mobil
8 IBM - 33 Royal Dutch/Shell Group
9 Coca-Cola - 34 Anheuser-Busch
10 FedEx - 35 Northwestern Mutual
11 Toyota Motor - 36 DuPont
12 BMW - 37 Volkswagen
13 Sony - 38 Costco Wholesale
14 Pfizer - 39 Caterpillar
15 Intel - 40 Walgreen
16 United Parcel Service - 41 Unilever
17 Home Depot - 42 Lowe's
18 Nokia - 43 Boeing
19 Nestle - 44 Michelin
20 PepsiCo - 45 Continental Airlines
21 Singapore Airlines - 46 SBC Communications
22 Cisco Systems - 47 Emerson Electric
23 L'Oreal - 48 General Motors
24 Merck - 49 TIAA-CREF
25 Citigroup - 50 HSBC Holdings

Una vez mas, a traves de mis nuevos LINKS como www.fortune.com (Eduardo los quieres copiar tambien). Encontre una lista de las marcas MAS ADMIRADAS DEL 2003. Esta revista como ustedes saben (y ya se los he comentado antes) se basa en muchos resultados financieros, sin embargo el termino y la metodologia dan pauta para ser considerada como las marcas MAS IMPORTANTES DEL GLOBO.

A continuacion queridos lectores, les COPIO Y PEGO la completa metodologia de donde se obtuvo la informacion. Adicionalemnte les pongo en "negritas" el termino que uso para dar validez al TERMINO BRANDING. "Long term investment value" es una inversion que se hace a largo plazo y donde industrias exitosas colocan el nombre de BRANDING en su rubro.

Finalmente les puse el link de la compania que se dedica a hacer este tipo de investigaciones para que la conozcan un poco mas (tambien en negritas).


GLOBAL MOST ADMIRED COMPANIES
FAQ + Methodology
By Paola Hjelt


To compile the lists on these pages, the Hay Group surveyed more than 10,000 directors, executives, and managers at 345 companies around the world. Each respondent was asked to rank the other companies in his or her industry on nine attributes, and the average of those scores was used to compile the industry and country lists. Respondents were also asked to rank their top ten companies across all industries. The All-Star list is based on the results of that separate poll. In some cases, companies may perform better on the All-Star list than they do when judged solely by their industry peers.

The World's Most Admired Companies industry list is a jury of one's peers. Computer wonks rate other computer wonks; drug barons judge other drug barons. This is what gives the list such clout.

To be eligible, companies had to have revenues of at least $8 billion in 2001. Three hundred and forty-five companies were evaluated in this year's survey, 202 of them based outside the U.S. FORTUNE divided those companies into 29 industry groups, including three new categories--forest and paper products; mining, crude-oil production; and motor vehicle parts. Two industry groups changed names: mail, package, freight delivery is now simply delivery, and soaps and cosmetics is now household and personal products.

The Hay Group, which conducted the survey, sent out questionnaires in the fourth quarter of 2002. Respondents ranked their industry peers on a scale of one to ten, in nine categories: quality of management; quality of products and services; innovation; long-term investment value; financial soundness; ability to attract, develop, and retain talent; responsibility to the community and the environment; wise use of corporate assets; and global business acumen. A company's overall ranking is based on the average of the scores in all nine categories. Procter & Gamble (8.54) and PepsiCo (8.15) won the highest scores; Enron (1.25) and Kmart (1.77) had the lowest. Some newcomers to the top spots in their industries: BASF (chemicals), Skanska (engineering, construction), BP (petroleum refining), Johnson & Johnson (pharmaceuticals), Texas Instruments (semiconductors), and Limited Brands (specialty retailers).

The Hay Group, which has conducted research for the World's Most Admired Companies list since 1997, is a global human resources consulting firm with offices in 38 countries. Additional information about Hay's services can be accessed via www.haygroup.com.


fuente: www.fortune.com
dudas, comentarios
lareinoso@yahoo.com.mx