Wal-Mart, Blimpie Serve Sandwich Alliance

NEW YORK -- Blimpie International has signed a master lease relationship agreement with Wal-Mart to own and operate Blimpie Xpress restaurants in Wal-Mart retail locations nationwide. Financial terms of the deal were not released.

The first two BLIMPIE Xpress leased locations in Wal-Mart stores will be opened in Florida in April 2004 and will be company-owned and operated. Blimpie International is interviewing potential franchisees who will own and operate the majority of all subsequent BLIMPIE Xpress locations in spaces leased in Wal-Mart stores.

The Atlanta-based company anticipates opening more than 100 Blimpie Xpress locations in Wal-Mart stores across the country this year.

"Our Blimpie Xpress restaurants provide customers with the same great Blimpie taste in a convenient, quick-service format which is a perfect fit for Wal-Mart customers," Jeff Endervelt, president and CEO of Blimpie International, said in a statement. "By locating our restaurants in the world's largest retailer we are able to offer a substantial business opportunity for both Blimpie and the franchisees that will be selected to own and operate these locations."



fuente: www.brandweek.com
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